Why You Need to be Thinking about Mobile Application Development

Let’s talk about mobile application development, and why developing an app is one of the best things you can do for your business.

 

You are a stranger to me. I do not know much about your life — I have no idea where you are coming from, what you do for a living, or what the name of your first pet was. Probably, I will guess you had a cup of coffee this morning (since we drink around 1.4 billion cups of coffee a day every day)… And there is one more thing I can say pretty confidently — if you are reading this article, there is a high chance you own a smartphone. I can also presume that while sipping in on that cup of coffee, you have checked at least one application.

 

It could have been Facebook, or Instagram, or Youtube, or maybe a game you like to play — my point is considering that more than 2.5 billion of people are currently using their phones for almost 3 hours a day, you have probably have done something like that. In other words, if you own a business but have not considered mobile application development yet, you might be missing out on half a million potential customers.

 

The facts are here, but if you are not convinced yet, here are some of the reasons you should consider developing an application for your company.

 

1. Brand Improvement

 

Mobile apps are not only useful for your customers — they help define the structure of your company and improve your product. When developing a mobile app, you need to pay close attention to the way the company operates. Nowhere is the lack of logic and functional problems as visible as in mobile applications. If your company is dysfunctional, so will be the app.

 

 

In other words, if you feel like updating the way your company runs and want to enter the digital era, looking for a company that does mobile application development is what you need. The same is true for new businesses that want to start strong and see how well they can operate in the era of smartphones.

 

2. Brand Awareness

 

Mobile applications also help improve brand awareness. Indeed, if you have an app, it means you have a permanent presence in at least one of the biggest platforms — GooglePlay or AppStore. Other than that, the app itself can be branded in whatever way you want.  

 

The world has gone mobile and if you want to have a say in it, mobile application development should be a priority as well. Applications build trust in the company. They help you reach the customers where they are most of the time — on their phones. You are always there, you are always within reach.

 

 

Thanks to an app you can also reach all of your marketing goals much faster and with more creativity. You will have an additional platform where you are the rule maker and the rule breaker. There is no better place to come up with quirky ideas in that will increase sells, get you loyal customers, and improve the image of your brand than an application.

 

3. Marketing Channel

 

Mobile application development can help you create a unique communication channel. It is a space where you are the owner, the designer and the advertiser. With an application, you build your own small and direct communication channel where you can directly reach all your customers can interact with directly.

 

Mobile apps help you create your branded marketing bubble. When using an app people do not click away, they do not need to use an additional browser tab. Everything is at their disposal in one place. You can send push notifications with messages that will support your brand, educate your audience about your company, publish news, and ask for comments.  

 

Mobile application helps your marketing — there is no question about that.

 

4. Data Analysis

 

Unlike with cloud websites, it is relatively easy to track the data that you gather from mobile apps. No matter how creepy it sounds practically every click in your application can be tracked.  

 

 

Besides that, when registering people enter personal information. Which means you can have a detailed demographic breakdown of your audience by country, age, and gender. You practically create a space where every move of your potential clients can be guided and directed.

 

With the mobile app, you also will learn what works and what does not. If you plan a new marketing campaign or want to target specific people and then learn if that worked, applications can help you with that. We are entering a big data age, where information is everything. The companies that do not evaluate their efforts lose in the long run.

 

Mobile apps make gaining, evaluating, and affecting the future of your company easier. It means you can plan better, act better, and just be better.

 

5. Competition

 

The other reason why you need to get into mobile application developments is that not everyone is — especially if you own a small business. The thing is, although mobile phones in recent years have become the prime communication medium, your responsibility as a marketer is to go where the customers are.

 

Because of how new the market is, people that go to apps get an advantage over people who do not. It is a perfect way to become a leader in the industry and build a strong brand with a great reputation that is well-regarded and recognized.

 

Mobile Application Development Process

 

It is worth saying that mobile application development is a time-consuming process. By some estimations, depending on the level of difficulty and experience of the team, it is going to take around 18 weeks. That is why, before committing to it, you need to know why you need it.

 

 

Designing an app is like building and running your own city with all of its intrinsic infrastructure and subtleties. It is like defining the routes and paths. When you do it well the people — the audience — are going to live happily and enjoy their stay. If it is bad, then people will start moving out of it.

 

The decision to create an app might change the future of your business you want to refer to a professional mobile application development company or build an app on your own is up to you. Those were only a few reasons as to why you might want to get an app.  If you decide that you want to reap all the benefits that mobile app can offer, then contact our team for more information. We have experience with developing a simple and functional application for even the most difficult information technologies.