SEO Strategy – How to Assess and Improve Your Results
SEO strategy is a way of improving quality search results for users. Google and other popular search engines always update their algorithms. Which means, that what you have learned about SEO a couple of years ago, will not work today.
Before starting any activity that can improve your SEO ranking, you should evaluate the current state of your website. Let’s take a look at the steps you need to take to make the analysis:
-Link Audit – a poor quality of the backlinks can hurt your SEO ranking. You can disavow unrelated links through Google Webmaster
-Technical Audit – are alt tags, title tags, and meta descriptions implemented properly? Are there any issues with load time or website crawling? Are all URLs optimized in the right way? You should also check if the existence of sitemap, robots.txt
-Content Strategy – review all existing content, make sure that everything is written accurately and correctly. Take into consideration that the content needs to be strategically segmented
-Social Strategy – Your social media campaign should go alongside the content strategy. It will help to gain customer’s trust and to increase brand authority, and awareness.
How well your current SEO strategy work?
To get a clear idea about the current state of your SEO, you should have the following data:
-Number of organic search traffic
-Number of referral traffic
-Pages that do not have traffic
-Number of new backlinks after the last audit
-Best performing content
-Least performing content
-Number of visitors converting into leads
Some Recommendations to Improve SEO strategy
-Advance the Quality of the Content
Longer and high-quality contents bring more value to your leads and readers. Indeed, the longer contents rank higher in search results. So if you provide SEO optimized long-form topics Google and other search engines are going to love you and your content strategy. In the lengthy articles, you can use more keywords and keywords combination, so this way of content marketing will improve your ranking.
FACT: the average word count of the first page results are topics with min. 1,890 words
Interactive contents like polls, quizzes, infographics, surveys, videos, interviews play a major role in your SEO rankings. If you want to perform well, you also need to optimize the headlines to improve CTR (Click-Through Rate). The compelling headline is a key element to engage readers. There are a lot of online FREE tools that can help you to analyze your title, keywords, check the keyword density etc (see them at the end of the article).
-Link Building Plan
Build high-quality links from different domains and give backlinks not only to the home page but also inner pages. Beside developing quality backlinks with anchor texts, also increase brand name citations. There are proven tactics that will help you to build power backlinks and indeed, they will increase your website score in the search results.
Guest posts with anchor texts to your website will generate more inbound links and site visitors. They will also help to gain more popularity in your niche.
FACT: Blog generates an average of 97% more inbound links and 55% more site visitors.
In conclusion, regularly schedule your SEO activity and evaluate your efforts with analytic tools. It’ll help you keep things fresh, and you will stay ahead of any algorithm updates.
Useful tools for FREE: