Popular SEO Tools When Optimizing Website

Having top positions in Google or in other search engines result pages (SERPs) is crucial for every business. Essentially, this is the main reason why SEO exists and that it is considered one of the fundamental aspect of digital marketing.

 

SEO process helps webmasters to be sure that their websites are indexing and appearing in search results. Even the techniques of optimization are different, the main goal of SEO is the same for all industries – help you improve your website rankings with business keywords. Each search engine has its unique algorithms that are updated frequently. Mostly there are three types of search algorithms:

 

✔ on-site algorithms,

✔ off-site algorithms,

✔ whole-site algorithms.

 

Each webmaster must be able to adapt those changes quickly. I am also an SEO specialist and I know it sounds like a lot of work. However, there are free SEO tools can help you improve each web page/post of your website. Let’s explore the most popular SEO tools per type of digital activity.

 

 

1. ANALYZE/EVALUATE WEBSITE PERFORMANCE

One of the main aspects of SEO is to grade your website with metrics like performance, mobile readiness, SEO, and security. So, the popular and FREE tools are:

✔ Website Grader by Hubspot – https://website.grader.com/

✔ Nibbler – http://nibbler.silktide.com/

✔ GTmetrix – https://gtmetrix.com/

✔ Google Page Speed Insight – https://developers.google.com/speed/pagespeed/insights/

✔ Mobile Friendly Test – https://search.google.com/test/mobile-friendly

✔ Seobility– https://www.seobility.net/en/

 

2. SEO AUDIT

Improve your SEO rating with the best website checker

✔ Found – https://www.found.co.uk/seo-tool/

✔ SEO Analyzer by Neil Patel – https://neilpatel.com/seo-analyzer/

✔ Varvy SEO tool – https://varvy.com/

✔ SEOptimer – https://www.seoptimer.com/

✔ Site Checker PRO – https://sitechecker.pro/

✔ SEO Mator – https://seomator.com/free-seo-audit-tool

✔ Woorank – https://www.woorank.com/

✔ Zadro Web – https://zadroweb.com/seo-auditor/

✔ Spotibo – https://spotibo.com/

 

 

3. KEYWORD RESEARCH & COLLECTION

Another important aspect of SEO and mainly of on-site optimization is keyword research and collecting. Here the most popular tools are:

✔ Keyword Tool – https://keywordtool.io/

✔ Ubber Suggest from Neil Patel – https://neilpatel.com/ubersuggest/

✔ KWFinder – https://kwfinder.com/

✔ Word Stream – https://www.wordstream.com/keywords

✔ Word Tracker – https://www.wordtracker.com/

✔ Can I Rank -https://www.canirank.com/

✔  LSIgraph  – https://lsigraph.com/

 

3.  SCHEMA/STRUCTURED DATA TESTING TOOLS

Create and optimize custom code for reviews, events, organizations, and people to improve your website’s search data. So, the following online tools provide comprehensive, scalable Schema.org solutions:

✔ Google Structured Data Testing Tool – https://search.google.com/structured-data/testing-tool/u/0/

✔ Schema.org JSON-LD Generator – https://www.schemaapp.com/tools/jsonld-schema-generator/ 

✔ JSON-LD Schema – https://www.joydeepdeb.com/tools/json-ld-schema.html

✔ Breadcrumb Structured Data Tool – https://varvy.com/tools/richsnippets/breadcrumb/

 

4. COMPETITOR ANALYSIS TOOLS

You can learn about competitors, their online marketing strategy and content marketing with the following tools:

✔ Similar Web – https://www.similarweb.com/

✔ Alexa – https://www.alexa.com/

✔ Rank Signals – https://www.ranksignals.com/

✔ Buzz Sumo – https://buzzsumo.com/

✔ Siteliner – http://www.siteliner.com/

 

5. BACKLINK CHECKER TOOLS

Discover backlinks to your website or to any competitor website:

✔ SemRush – https://www.semrush.com/features/backlinks/

✔ Linkminer – https://linkminer.com/

✔ Backlink Watch – http://www.backlinkwatch.com/

✔ Linkody – https://www.linkody.com/en/seo-tools/free-backlink-checker

✔ Cognitive SEO – https://cognitiveseo.com/site-explorer/

✔ Moz Link Explorer – https://analytics.moz.com/pro/link-explorer/home

✔ SEO PowerSuite Link Explorer – http://webmeup.com/

 

6. GOOGLE’S TOP TOOLS

Google offers a lot of free tools for website analysis and optimization.

✔ Google Analytics – https://analytics.google.com

✔ Keyword Planner Tool – https://ads.google.com/home/tools/keyword-planner/

✔ Page Speed Insight – https://developers.google.com/speed/pagespeed/insights/

✔ Search Console – https://search.google.com

✔ Google Trends – https://trends.google.com/trends/

✔ Google Tag Manager – https://tagmanager.google.com/

 

7. BRAND MENTION TOOLS

The following tools give you real-time notifications every time you get new mentions or linked.

✔ Mention – https://mention.com/en/

✔ Brand 24 – https://brand24.com/

✔ Hootsuite – https://hootsuite.com/

✔ Ice Rocket – https://www.meltwater.com/

 

8. PAID ADVERTISING (PPC) MONITORING

PPC spy tools allow you to see what your competitors’ ad look like, where they are being shown and how much they are spending.

✔ Ispionage – https://www.ispionage.com/

✔ Search Monitor – https://www.thesearchmonitor.com/

✔ Spy Fu – https://www.spyfu.com/

✔ Keyword Spy – http://www.keywordspy.com/

 

9. KEYWORD RANK CHECKING TOOLS 

Get local ranking data about keyword positions and get branded ranking reports for your websites

✔ SERPs – https://serps.com/tools/rank-checker/

✔ SPY SERP – https://spyserp.com/

✔ SERPWatcher – https://serpwatcher.com/ 

✔ Keyword Tracker – http://keywordtracker.io 

✔ Weekly Keyword Rank Checker – https://lxrmarketplace.com/weekly-keyword-rank-checker-tool.html

 

10. BROKEN LINK CHECKER

Using the following broken link checker tools you will save the trouble, and you will be able to keep the credibility of your website.

✔ Broken Link Checker –  https://www.brokenlinkcheck.com/

✔ Dead Link Checker – https://www.deadlinkchecker.com/

✔ Raven Tools – https://raventools.com/marketing-glossary/broken-links/

✔ Dr. Link Check – https://www.drlinkcheck.com/

✔ DupliChecker – https://www.duplichecker.com/broken-link-checker.php

✔ Atom SEO – https://error404.atomseo.com/

✔ Code Beautify – https://codebeautify.org/broken-link-checker

✔ Online Domain Tools – http://website-link-checker.online-domain-tools.com/

✔ Link Tiger – https://linktiger.com/

 

In conclusion, there are multiple ways to check or analyze website performance, downtime & uptime. All above-mentioned sources are dedicated to helping you organize SEO activities yourself.

 

However, if that is a chore for you and you do not have enough time to do all the work yourself then you can entrust the SEO of your website to professionals. At Digitec, we offer performance-based SEO services that deliver awesome results. If you want to improve the performance of your business and receive a solution that’s tailored to your needs then contact us by clicking here.

 

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